Sum-Sum Chan has more than 16 years of marketing automation, CRM architecture and strategy planning expertise. She founded Marketing & CRM Consulting in 2012 and loves working with her clients to help them expand their business. She began working with Salesforce in 2007 and attended Dreamforce 5 with only 8,000 other attendees. Sum-Sum is the leader of the Los Angeles Salesforce user group and also teaches upper division coursework, including integrated marketing, SEO, analytics, and social media, at Cal State University Los Angeles. In her free time she enjoys surfing, playing dodgeball and hanging out with her baby.