Director, CRM Applications @ Telogis, a Verizon Company & Orange County User Group Leader. Guillermo is a Salesforce Certified Administrator. He began working with Salesforce in 2007. Guillermo currently leads the Orange County User Group and is a member of the OC Developer Group. He has presented at Dreamforce and countless User Groups events on various workflow and business process automation topics. He is passionate about the Force.com ecosystem and loves helping others learn about the platform. Guillermo has a consulting background where he's worked with dozens of clients helping them optimize their internal processes. He?s worked both with Non-Profit and For Profit organizations. Guillermo's personal annual goal is to do pro-bono Non-Profit work two times a year to give back to the community. He has implemented Salesforce from scratch and walked into already well-established organizations. Guillermo has implemented Salesforce in both SMB and Enterprise class corporations spanning multiple countries. Currently, he?s running a 5 person Salesforce shop working in a wall to wall, 600+ user org, across all departments globally.